Bachelor of Arts in Business


Program Overview & Goals
The road to business success—whether at a tech start-up, nonprofit, or multinational corporation—requires a firm grasp of both the big picture and the foundational operational details.
In the Bachelor of Arts (B.A.) in Business degree program at Hendrix College, you have the opportunity to focus on both. Your classes in economics, accounting, finance, and strategy develop the analytical skills needed to make data-driven decisions. Our holistic liberal arts curriculum encourages you to go beyond the numbers to create a vision, communicate effectively, and become an impactful leader.
That combination is especially powerful, as the Business major can set you apart from the pack and prepare you for success in any industry. You bring the technical expertise every company requires, paired with the curiosity, creativity, and communication competencies that a liberal arts education uniquely develops.

Via Hendrix
Whether your goals include completing an MBA, leading the C-suite, or running a small business, you can get there Via Hendrix. Our comprehensive four-year plan begins by asking where you want to go, and then equips you with the guidance, experiences, and space for personal growth and achievement.
At Hendrix, career readiness is embedded in every course, project, and hands-on learning opportunity. This ensures that you are building toward a meaningful life filled with purpose, starting from day one when you arrive on the Hendrix campus.
Careers & Outcomes
A Hendrix Business education is a gateway to limitless career paths, providing the analytical, communication, and problem-solving skills that employers want and ensuring you can contribute on day one.
Salary Projections
The median salary for a management analyst is $101,190, according to the U.S. Bureau of Labor Statistics.
Top Industries
- Banking
- Consulting
- Finance
- Marketing
- Tech
Career Options
The business major is as versatile as it is enlightening. Hendrix business alumni work in a variety of interesting, fulfilling careers, including:
- Senior Data Scientist
- Digital Marketing Strategist
- Budget Analyst
- Inventory Analyst

Co-op Opportunities
Experience separates good job candidates from great ones. At Hendrix, professional work experiences are guaranteed through our robust co-op program. Through this required component of the business major, students have worked at places including:
- Acxiom
- Ernst & Young
- Nashville Soccer Club
- U.S. Department of Commerce
Roadmap to the B.A. in Business Program
Every Business major takes classes in accounting, economics, and finance. Through experiential learning opportunities, you also get to think critically, problem solve, and consider the social, economic, and political factors affecting the marketplace.
Year One
Do not just start — start with purpose. Our First Year Experience gives you the freedom to discover what you care about most and find a path to get there. Your coursework this year allows you to master the foundations of accounting principles and economic theories. You also begin to learn key technology skills in leading platforms and tools that are driving data-driven economic and business analysis.
Year Two
In your second year, you will have a stronger vision of what your academic experience and career planning look like. Your integrated advising team of faculty, career counselors, and mentors will ensure that the things you study align with your future goals while still providing room to explore.
Year Three
Your third year includes a required full-time co-op. For one semester, you earn credit while applying knowledge from your coursework in a professional setting.
Year Four
Your last year is not the finish line; it is where everything starts. Complete the Corporate Strategies Capstone, an interdisciplinary course that challenges you to apply strategic thinking to evaluate how companies make decisions, compete in the marketplace, and drive performance. This rigorous Capstone experience blends theory and practice, positioning you for a confident launch into graduate studies or your first job.
Featured Classes
Successful business leaders are as adept at managing people, strategy, and risk as they are at balancing the bottom line. The coursework in the B.A. in Business program reflects that, exposing you to economic theory and accounting practice while also showing you everything else it takes to lead.
ECON 200
Microeconomic Theory
Learn about different types of economic systems and how businesses allocate scarce resources in a class that introduces you to basic concepts that guide corporate decision-making.
BUSI 261
Sports Management
Great teams begin long before players take the field. Learn the analytical and decision-making skills needed to manage sports organizations as you study human resources, operations, finances, facilities, ethics, and communications.
BUSI 315
Special Topics: Investment Principles
Apply concepts and skills from introductory business and accounting courses to real-world contexts. Topics may include Financial Markets and Valuation, Real Estate, and Business Communications.
BUSI 350
Business Law
Laws give businesses the confidence to invest, innovate, and operate in a competitive marketplace. Study contracts, agencies, personal property, law of sales, and commercial paper in a class that provides an introduction to law and its effect on society, business, and the individual.
Meet the Faculty
Every member of our full-time faculty in the Department of Economics and Business holds a Ph.D. or CPA, demonstrating their expertise and close connection to the current pulse of their respective fields of study. Just as importantly, they are dedicated to you. They work closely with you as both teachers and mentors, supporting you every step of the way to your dream career.

Gina Bergfeld
Associate Professor of Economics and Business
Chair, Department of Economics and Business
Chair, Master of Arts in Accounting Program

Keith Berry
Professor of Economics and Business

Lyle Rupert, PhD, CPA
C. Louis and Charlotte Cabe Distinguished Professor of Economics and Business

Ralph Scott
Professor of Economics and Business

Steve Crenshaw
Assistant Professor of Economics and Business
Related Programs
At Hendrix, you can study the forces and factors that shape our economy, learn to collect and analyze financial data, or even build your own major.
Your Next Steps Via Hendrix
Every business is concerned with return on investment. Learn how much value the Business major from Hendrix College can deliver for you.


